Biotech Commercialization Strategy

Turning Scientific Breakthroughs into Market Reality

Rhiza Bio Consulting helps platform biotech companies across agriculture, industrials, and climate navigate the path from technical success to commercial adoption.

Services

I work with biotech companies at the inflection point between R&D and revenue, helping them build the commercial architecture that turns platform science into products customers want to buy.

Commercialization Strategy

Translating platform biology into clear product concepts, go-to-market plans, and commercial roadmaps. I help biotech teams identify which applications to pursue first and how to position them for the customers and markets that matter.

Partnership & Business Development

Structuring and supporting product development partnerships that connect synthetic biology innovation with multinational customers. From scoping collaborations to managing joint development programs, I help companies find and close the deals that validate their technology.

Techno-Economic Analysis

Building the models that answer the hard question: can this work at scale, and will anyone pay for it? I develop techno-economic analyses that ground commercial decisions in real cost structures, helping secure funding and partnerships with industrial players.

Market & Application Assessment

Evaluating where a platform technology has real commercial pull across sectors like agriculture, industrials, and climate. I combine market intelligence with deep technical understanding to help companies prioritize the applications worth building.

Product Development Support

Hands-on guidance through the messy middle of biotech product development: navigating fermentation scale-up, formulation, regulatory considerations, and field trials. I bring practical experience across agbiologics, biocatalysis, and bioprocess to help teams move from bench to market.

Thought Leadership & Industry Engagement

Bringing companies into the right industry conversations through conference engagement, panel moderation, and strategic content. I help biotech leaders articulate their vision in ways that resonate with customers, investors, and partners.

About

A career spent at the intersection of synthetic biology and real-world markets.

I'm Josh Geilhufe, Principal at Rhiza Bio Consulting. I help platform biotech companies across agriculture, industrials, and climate turn scientific breakthroughs into commercially viable offerings.

Across my career, I've worked at the intersection of synthetic biology and real-world markets. I've supported product development partnerships connecting synbio and ag biological innovation with multinational customers, engineered enzymes for carbon capture and biofuels, and built techno-economic models that helped secure funding and validation partnerships with major industrial players.

My work spans fermentation, agbiologics, biocatalysis, and climate tech, with a consistent focus on bridging the gap between technical success and market adoption. I'm interested in the problems that sit in the seam between great science and the commercial structures needed to get that science into the world.

Rhiza Bio Consulting
Principal
Biotech commercialization strategy across ag, industrials, and climate
Ginkgo Bioworks
Product Development & Partnerships
Synbio and ag biological innovation partnerships with multinational customers
Zymergen
Product Development & Partnerships
Connecting platform biology with industry applications and partners
Codexis
Enzyme Engineering & TEA
Engineered enzymes for carbon capture and biofuels; built TEA models for microbial carbon capture

Get in Touch

Whether you're exploring a new market, preparing for a partnership conversation, or building a commercialization plan, I'd like to hear about what you're working on.

I work with biotech teams at every stage, from early platform companies defining their first product to growth-stage businesses expanding into new verticals. The best engagements start with a conversation about where you are and where you're trying to go.

Send a Message